Nation Branding and its Impacts Towards The Perception of Potential Business Startups

YAKOUBI, SUZAN ; El-Mahdawi, Salem ; Yasin, Samira (2020-06-17)


This Presentation is part of a survey done through an interview with colleagues, one of the interview questions was (which country would you open a business in and why), and in the presentation, the subject will be summary about the different consumer behavior and brands in five Arab countries which are: Egypt, UAE, Jordan, Qatar, and Saudi Arabia.

Attribution 3.0 United States
Except where otherwise noted, this item's license is described as Attribution 3.0 United States