The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources ...

Item produced or procured by the business to satisfy the needs of the customer. An actual item which is held for sale in the market. A company usually sells different types of produce. The product mix in marketing is ...

SQL is used to communicate with a database. According to ANSI (American National Standards Institute), it is the standard language for relational database management systems. SQL statements are used to perform tasks such ...

Utility: It is the level of satisfaction obtained from consuming a specific quantity of goods and services. Utility Functions: It is an algebraic expression which allows the ranking of consumption quantities according ...