Consumer reaches the optimal point when reaching the maximum utility level. Economists use the classical theory to calculate consumers optimal point. The cost of each product and the income of the consumer play a ...

The action of sharing something out among a number of recipients, the way in which something is shared out among a group or spread.

A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer. “According to Kotler, et al, (2005)”

It is the social science which studies decision making in the face of scarcity*, the study of how people use resources and respond to impulses. It often involves topics like wealth and finance and monitors the consumption, ...