BRAND MANAGEMENT

YAKOUBI, SUZAN (2020-06-24)

Working Paper

This paper aims to recognize the key variables: (1) brand management and market share; (2) and the key aspects of branding strategy and market strategies; (3) to examine the effect of the relationship between the marketing strategies on the brand market. The results obtained in modeling the influence of the variables. Therefore constituting a good analytical framework of the magnitudal size and evolution of brand market shares. This paper concludes with limitations and remarks on the future researchers for each paper noted.

حاويات:
Attribution 3.0 United States
Except where otherwise noted, this item's license is described as Attribution 3.0 United States