Consumer Buying Behavior
Loading...
Date
2019-12-26
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Faculty of Business Administration
Abstract
Description
Consumer buying behavior is the result of the attitudes, preferences, intentions and decisions made by the consumer in a marketplace before buying a product. The study of consumer buying behavior is an interdisciplinary subject area drawing widely from sociology, psychology, anthropology etc.
Keywords
Citation
Collections
Endorsement
Review
Supplemented By
Referenced By
Creative Commons license
Except where otherwised noted, this item's license is described as CC0 1.0 Universal