Marketing Segmentation
Loading...
Date
2019-06-19
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Faculty of Business Administration
Abstract
The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
Description
Keywords
Citation
Collections
Endorsement
Review
Supplemented By
Referenced By
Creative Commons license
Except where otherwised noted, this item's license is described as Attribution-NoDerivs 3.0 United States