BRAND MANAGEMENT
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Date
2020-06-24
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Faculty of Business Administration
Abstract
This paper aims to recognize the key variables: (1) brand management and market share; (2) and the key aspects of branding strategy and market strategies; (3) to examine the effect of the relationship between the marketing strategies on the brand market. The results obtained in modeling the influence of the variables. Therefore constituting a good analytical framework of the magnitudal size and evolution of brand market shares. This paper concludes with limitations and remarks on the future researchers for each paper noted.
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brand management, brand, shares, marketing strategies, operation management, market share and branding strategy.
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Except where otherwised noted, this item's license is described as Attribution 3.0 United States