BRAND MANAGEMENT
| dc.contributor.author | YAKOUBI, SUZAN | |
| dc.date.accessioned | 2020-06-24T10:51:21Z | |
| dc.date.available | 2020-06-24T10:51:21Z | |
| dc.date.issued | 2020-06-24 | |
| dc.description.abstract | This paper aims to recognize the key variables: (1) brand management and market share; (2) and the key aspects of branding strategy and market strategies; (3) to examine the effect of the relationship between the marketing strategies on the brand market. The results obtained in modeling the influence of the variables. Therefore constituting a good analytical framework of the magnitudal size and evolution of brand market shares. This paper concludes with limitations and remarks on the future researchers for each paper noted. | en_US |
| dc.identifier.uri | http://repository.limu.edu.ly/handle/123456789/1674 | |
| dc.language.iso | en | en_US |
| dc.publisher | Faculty of Business Administration | en_US |
| dc.relation.ispartofseries | ;1 | |
| dc.rights | Attribution 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by/3.0/us/ | * |
| dc.subject | brand management, brand, shares, marketing strategies, operation management, market share and branding strategy. | en_US |
| dc.title | BRAND MANAGEMENT | en_US |
| dc.type | Working Paper | en_US |