YAKOUBI, SUZAN (2020-06-24)

Working Paper

This paper aims to recognize the key variables: (1) brand management and market share; (2) and the key aspects of branding strategy and market strategies; (3) to examine the effect of the relationship between the marketing strategies on the brand market. The results obtained in modeling the influence of the variables. Therefore constituting a good analytical framework of the magnitudal size and evolution of brand market shares. This paper concludes with limitations and remarks on the future researchers for each paper noted.

Attribution 3.0 United States
Except where otherwise noted, this item's license is described as Attribution 3.0 United States